• Einstein Postereinstein-500x500

    Einstein Poster
    “Once we accept our limits, we go beyond them.”

    Einstein didn’t stop exploring physics once he established that e = mc². He understood limits as the necessary starting points for new possibilities, and so do we. We work hard to understand our clients’ challenges; only then can we imagine what’s possible.

  • O’Keeffe Posterokeeffe-500x500

    O’Keeffe Poster
    “I’ll paint what I see — what the flower is to me — but I’ll paint it big and they will be surprised into taking time to look at it.”

    Aesthetically, O’Keeffe inspires us. Go East looks at the world as she did, with eyes wide open. We then reflect back to our clients the surprising things we see. And like O’Keeffe, we defy expectations.

  • Da Vinci Posterdavinci-500x500

    Da Vinci Poster
    “It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”

    Da Vinci suggests that natural talent isn’t enough; it must be backed by vision and effort. At Go East we know this to be true. Success — and significant innovation — follows action. That’s why we not only look ahead, but move forward, for ourselves and for our clients.

  • Peace Crane01_carla1_500px

    Peace Crane
    By Carla Januska

    Inspired by O’Keeffe’s taking the time “to really look,” I made a peace crane out of a make-ready. The peace crane itself is a small symbol of hope that the world might become a better place, so it is an appropriate transformation of the poster, the paper and the project.

  • Squared Up02_carla2_500px

    Squared Up
    By Carla Januska

    I wanted to combine the randomness of the make-ready’s overprinting with a random dimensionality. So I created a sculpture of randomly cut squares, making slots so they could slip together. I love the way the messaging and imagery interact organically to create a whole new way of “reading” the posters. I wish I could make one ten feet tall.

  • Planes03_ianchris_500px

    Planes
    By Ian Davis

    My job as an interactive developer is to take beautiful designs and give them wings.

  • Lady’s Apron04_susan_500px

    Lady’s Apron
    By Susan Pagani

    My first thought was to layer these delicious papers by stitching them together. I took a stack of make-readies to a friend’s, and we played with the paper, seeing what we could get away with. In the end, there is some irony in recasting Georgia O’Keeffe’s abstract approach in an apron, something so iconic of traditional “women’s work.”

  • Quill & Scroll05_kirsi_500px

    Quill & Scroll
    By Kirsi Dahl

    Personal correspondence and paper crafting are passions of mine, so I made a card and envelope set out of a make-ready. Repurposing the uniqueness of the make-ready in a letter to my children provided me not only a beautiful one-of-a-kind piece of stationery, but also the inspiring words of da Vinci.

  • Design Response #306_dave_500px

    Design Response #3
    By Dave Brynestad

    To create something from the “leftovers” is an exhilarating challenge. It’s actually more exciting than creating something with NO boundaries. I took about 12 make-readies and tore them into strips to make a weaving. My inspiration was my wife, who has her elementary school art students do this with recycled materials.

  • Blue Yonder07_frances_500px

    Blue Yonder
    By Frances Czaia

    I knew that I wanted to use words and typography in my design response. I first searched for inspiration from all the posters, trying to combine words that would create a relevant design statement that was meaningful to me. The mountain range that I created from the flower and the blue sky represents the beyond and infinite possibilities.

  • Slipping: Digital Temptation08_nicole_500px

    Slipping: Digital Temptation
    By Nicole Koudelka

    This piece defines the evolution of the printing process from the traditional one-color press, represented by the basic paper weaving and sewing forms, to the modern digital press, which evokes speed, movement and the synergy of technologies. This process mirrors what art in my world, as a graphic designer, has come to be.

  • Go Outside09_rodney_500px

    Go Outside
    By Rodney Gräbner

    I used different letters of the various typefaces to create a new message. The one-color print of the blue sky with clouds and the large flower inspired me to think “outside.” I used the largest letterforms from the make-ready prints and mounted them at different levels to add dimension.

  • Sneak Peek10_kari_500px

    Sneak Peek
    By Kari Chapman

    I took two make-readies and created a small, framed piece that captured my favorite parts of the posters: the colors and the patterns. The small size gives a perfect sneak peek into elements of the posters.