Cheap Photography May Not Pay Off


These days, seems like all you hear is royalty-free, royalty-free, royalty-free.
Budgets are tight, so the trend is toward cheap, and more and more people are searching for royalty-free images.
The only problem there is that all of us are searching the same sites and searching for the best, most current images out there. Hence, an image used on our client’s work has a very good chance of showing up on another company’s work — often times a direct competitor, such as in the Dell and Gateway campaigns above.

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