Logo Development Best Practices
Did you know that the best way to evaluate a new logo design is in black and white? At Go East, when we create new logos (or refine existing logos), we always, always, always start in black and white. And we ask our clients to evaluate the logo concepts in black and white.
We don’t start thinking about color until a logo design is selected. Can you guess why? There’s actually a very simple and logical explanation: Color is so subjective it’s nearly impossible to appreciate and accept the logo for the shape and aesthetic when color is incorporated.
That’s also why, when we create a logo concept, we present it in a large size and small size so our clients can evaluate the complexities of the shape in realistic size applications.

We also consider social spaces. What will your new logo look like in a social space? Ready or not, it may end up there. Be prepared!

Of course, strategy and competitive research are key, but fundamental logo development best practices are just as important.

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