Yesterday someone told me that we have officially hit the countdown period to Christmas. It’s four months and counting (in case you’re wondering). Of course, my immediate reaction was to shake my head in disgust … the kids aren’t even back in school yet and there are two major holidays between now and Christmas. But then it occurred to me that some people DO need to think about it now (and some should have been thinking about it even earlier).

Then I remembered, at Go East, we’ve already completed 50+ projects for this holiday season ranging from online campaigns to in-store merchandising.

It’s true. If you are a marketer and you haven’t begun planning your holiday efforts, you are behind. This, according to the emailINSIDER, is a proven fact: 8 percent of major online retailers have already mentioned the holidays in their e-mail campaigns.

Read blogger Chad White’s post about the 18 phases of Christmas and then tell me, are you ready?

Posted on Thursday, September 10th, 2009 by Kirsi Dahl