No LOVE for the new Burton Snowboards

First, I need to say that I am a huge Burton fan. Here comes the but, and I mean that literally. I am pretty disappointed that they felt the need to produce a line of mens snowboards with designs of naked Playboy centerfolds on them.

The Burton Love Series of snowboards is a collaboration with Playboy that will hit the slopes this winter. As a designer, I think I have an open mind. And I get that, design can/should push the boundaries.

Seriously though, naked women on snowboards? Is this really necessary? Have you hit the slopes lately?

They’re filled with kids. And, check out all the girls riding. Maybe snowboarding has become too mainstream, and this was Burton’s way of shaking it up. I’m sure the controversy over these boards is going to helpĀ BurtonĀ more than hurts it. I don’t think you can say the same for the dude who’s riding on one. I doubt he’ll be getting much LOVE from the chics.

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