For those familiar with Go East, you may know of (or even anticipate) our annual holiday card. The card is light-hearted, celebratory and downright fun, but that doesn’t diminish the importance that it has for our brand.

I believe the holiday card has been the single most important marketing touchpoint to our existing clients. It is our way of saying “thank you” for the business, while at the same time showcasing our personality.

Over the years, I’ve heard it makes a difference to our clients. I enjoy seeing the smiles that our card triggers and hearing stories about how the card affects their day. Mostly I hear about how excited people are to see it, how they share it with their co-workers and even take it home to show their families. When I visit our clients’ offices, I see the card hanging on their walls throughout the entire year. My favorite story about the card is from the client who admitted that they use our card as a template for their personal family card the following year…what a compliment!

As far as those who work with me (a.k.a. the wonderful team here at Go East), they start passing bribes to me in June to ensure a spot on the card concepting/development team. Who wouldn’t want to work a project where showcasing the creative talents and personalities of the entire company is the Number One objective?

There have been so many great cards over the years that I can’t pick an absolute favorite. Let’s have a little fun: Vote for your favorite Go East holiday card.

I’d like to know which is your favorite and if you have a spare moment or two, comment about why it’s your choice!

Thanks for participating and I hope this will spark a little early holiday spirit in everyone.

Posted on Monday, September 14th, 2009 by Ric Pace