• 3M Security Systems
    Brand Pyramid    security_blocks

    3M Security Systems Brand Pyramid

    Go East designed a tool to help 3M Security Systems unveil its new brand pyramid for an audience of key internal stakeholders. This approach allowed our client to tell the brand platform story while engaging the audience with dramatic reveals.

  • 3M Floor Pad Gold Framefloor_padAward

    3M Floor Pad Gold Frame

    Go East helped 3M recognize employees who contributed to the innovation of 3M Building and Commercial Services by developing an impressive award that featured floor pads 3M had painted gold. 3M distributed these awards to the original inventors, among others. This recognition was an excellent way for 3M to acknowledge 3M employees who live the brand.

  • Thinsulate™ Insulation
    Brand Card    thinsulate_brandCard

    Thinsulate™ Insulation Brand Card

    Go East took Thinsulate™ Insulation’s rebranding launch to a new level by designing an effective, creative and portable tool: a pocket-size brand card. The cards made the brand accessible in a new way, allowing employees to literally carry the brand with them in their badge holders.

  • Thinsulate™ Insulation
    Posters    thinsulate_posters

    Thinsulate™ Insulation Posters

    Go East designed posters for Thinsulate™ Insulation that captured the vibrancy of the brand and put the power of the brand where people at 3M could continually see it — on the walls. The new positioning communicates the brand’s strength and empowers employees throughout the division.