I was speaking with a couple of coworkers today about a client project. The client loved the marketing spin. It prompted me to talk about the marketing that is happening within the presidential campaigns. Specifically, I thought of the new McCain commercials that broke this week during the Democratic National Convention. I’m an old ad gal, so I love to watch TV commercials.

McCain is capitalizing on the split within the Democratic party between Clinton and Obama. So one spot features a Clinton supporter who has gone to the other side and is now supporting McCain. The second, which aired during Tuesday evening’s broadcast of the DMC, uses footage of Clinton stating that McCain would make a good president and Obama only made a speech.

Kudos to the creative people who worked on these commercials. I say, brilliant, regardless of political party preference. I can’t wait to see the Democratic response.

Posted on Wednesday, September 3rd, 2008 by Linda Riggs