Festival’s new brand identity launches across multiple print and
interactive solutions

St. Paul, Minnesota (March 16, 2009) – Go East announces a pro bono partnership with Beyond Borders Film Festival. The festival, which runs March 25–29 in Minneapolis, features new films from around the world with a strong emphasis on cultural and spiritual heritage. Go East developed a number of creative solutions for the festival, including a film festival logo, website, direct mail announcements and film posters.

“We are thrilled to be working with Go East and to have them as a major Presenting Sponsor of this year’s festival,” said Jennifer Manion, co-director of Beyond Borders Film Festival. “We knew that, as a new festival, we needed Go East’s branding expertise to help us begin to establish ourselves as a recognizable presence in the Twin Cities arts scene and to distinguish us from the other terrific film festivals in the area.”

“And Go East’s work has been outstanding,” she continued, “not only in terms of design and branding, but also in terms of the amazing working relationship we’ve developed with Go East’s staff. Their creativity and responsiveness has exceeded our expectations.”

The partnership with Beyond Borders is part of Go East’s pro bono initiative, the firm’s commitment to giving back to the Twin Cities community by providing design, branding and interactive services for local non-profit organizations. Go East’s pro bono clients have included, among others, United Family Medicine, Tubman Family Alliance and United Way.

“The quality work that we have done for our pro bono clients over the years is gratifying for me personally and professionally,” says Ric Pace, principal and founder at Go East. “And, in this case, helping Beyond Borders create a public image that will resonate with the mission of the film festival and with its audiences has been an exciting challenge ⎯ not to mention the fact that helping introduce a new film festival to the Twin Cities is a designer’s dream job.”

Go East created the logo and illustrations for this year’s Beyond Borders Film Festival and applied it to theater posters, direct mail announcements and a website.  The firm’s interactive team built BeyondBordersFilmFestival.com on a search-engine friendly, flexible content-management system, which allows the client to access and administer the site for free.

Go East is a design and interactive media firm that turns business ideas into successful marketplace results. Its clients include GE, Target, Smead, United Hospital, Travelers and 3M brands including Post-it®, Thinsulate™ and Scotch-Brite®.

Beyond Borders Film Festival, presented by the Rimé Foundation, features films and cultural performances to raise awareness of the need for more international, cross-cultural understanding, to get the general public involved in cross-cultural exchanges, and to promote local cultural and social organizations. To learn more about the film festival, visit www.beyondbordersfilmfestival.com.