Each month we present a featured project that captures Go East’s inventiveness.
Browse our archive and get inspired to work creatively at your organization.

Product Launches
Go East highlights clients’ memorable and successful product launches.

Internal Brand Building
Go East showcases work that helped clients creatively build their brands from the inside out.

Typography Typologies
In a recent Design Response, Go East staff chose typefaces and words that best express their personalities, creating one-of-a-kind typography specimen sheets.

Go East Holiday Cards
Each year, Go East's designers and writers team up to create a holiday card that not only communicates our seasonal cheer and goodwill, but also our brand.

The power is in the product
Go East uses stand-alone product shots to convey the features, benefits and emotional power of well-known brands.

The Anatomy of a Brand Guidelines Document
A visual treatment of its necessary elements, Go East style.

Who Pushes the Envelope?
Go East innovates recycling by creating art from leftover make-readies. See how at Go East, even “trash” can become extraordinary.

United Family Medicine
Go East helped United Family Medicine leverage a move to new facilities with a complete rebrand, from logo to website, collateral and everything in between.

Brand Revitalization
See how Go East helped bring youth and energy to an old brand, while leveraging its strong heritage

Trend theory
Metamorphosis vs. Wholesale Adoption

20th Anniversary Timeline
See how Go East has changed over the decades.

Change Range Indicator
Our Change Range indicator shows how Go East successfully modified 12 brand marks.

Previous Next

Read Our Blog:

Product Launch Best Practices [02.12.10]

At launch, deliver with a splash, a pop and a bang! Make it well-known that this product is at the top of its game … hit your audience hard by being on brand, on message and on time with deliverables.

Read Our News:

Go East Refreshes United Family Medicine Brand [03.20.09]

St. Paul, Minnesota (March 20, 2009) — Go East is proud to announce its role in the launching of a new logo and design system for UFM.

BE INSPIRED:

Product Launches

Go East highlights clients’ memorable and successful product launches.