Each month we present a featured project that captures Go East’s inventiveness.
Browse our archive and get inspired to work creatively at your organization.
How Integrated Are You?
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Video: How do we plan?
Art Director Heidi Broberg captures Go East-ers quirky approach to planning — and not planning.
Color palettes
Go East staffers show their true colors with customized color palettes.
Name Type Charts
Go East sorted the names of the top 100 revenue-generating Minnesota companies into four categories — descriptive, dreamt up, humanistic and suggestive.
Product Launches
Go East highlights clients’ memorable and successful product launches.
Internal Brand Building
Go East showcases work that helped clients creatively build their brands from the inside out.
Typography Typologies
In a recent Design Response, Go East staff chose typefaces and words that best express their personalities, creating one-of-a-kind typography specimen sheets.
Go East Holiday Cards
Each year, Go East's designers and writers team up to create a holiday card that not only communicates our seasonal cheer and goodwill, but also our brand.
The power is in the product
Go East uses stand-alone product shots to convey the features, benefits and emotional power of well-known brands.
The Anatomy of a Brand Guidelines Document
A visual treatment of its necessary elements, Go East style.
Who Pushes the Envelope?
Go East innovates recycling by creating art from leftover make-readies. See how at Go East, even “trash” can become extraordinary.
United Family Medicine
Go East helped United Family Medicine leverage a move to new facilities with a complete rebrand, from logo to website, collateral and everything in between.
Brand Revitalization
See how Go East helped bring youth and energy to an old brand, while leveraging its strong heritage
Trend theory
Metamorphosis vs. Wholesale Adoption
20th Anniversary Timeline
See how Go East has changed over the decades.
Change Range Indicator
Our Change Range indicator shows how Go East successfully modified 12 brand marks.

Read Our Blog:

Implications of “Outliers” in Marketing Communications [08.30.10]

One of the many things I love about working at Go East is that I have lots of colleagues who enjoy reading and learning as…

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Read Our News:

Alberto González Joins Go East as Interactive Director [06.29.10]

St. Paul Minnesota (June 29, 2010) — Go East announces the addition of Alberto González to its creative department. In his role as Interactive Director…

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