St. Paul, Minnesota (November 28, 2011) — Go East seeks an experienced UX designer to join our interactive team. We are looking for a creative, resourceful, collaborative problem solver who has an excellent eye for design, appreciates good UI and can create great user experiences for a wide variety of consumer and B2B clients.

The UX designer must be fluent in current UX trends and must be willing to share those trends with the team. They will work on projects from ideation through production and will contribute to the growth of interactive services at Go East.

The UX designer must have excellent Photoshop and Illustrator skills and a strong foundation in XHTML/CSS. Some background with application UI, social media, motion graphics or mobile is desired, but not mandatory.

A BFA/BA degree in the creative field and 5+ years of experience creating for the digital space are required. Experience working in design/digital agencies is preferred. Excellent time management skills, the ability to handle multiple projects simultaneously and a strong client focus are necessary for success.

Send cover letter, resume, portfolio (URLs, PDFs, etc.) and salary requirements. No calls, please.

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Go East is a creative agency that turns brand challenges into ingenious marketplace strategies online, offline and in-store. We are passionate about impacting brands and we dig deep into business, markets and audiences so we can contribute as a strategic partner. We draw on our deep strategic and creative expertise to ensure that marketing communications efforts are integrated and that we always meet challenges with the right solutions.

Tim Deis
Go East
403 Hayward Avenue North
Saint Paul, MN 55128
www.goeastdesign.com
tdeis@goeastdesign.com

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St. Paul, Minnesota, January 17, 2011 — Go East is pleased to announce that it received the 2010 American Graphic Design award for a 28-page annual report it created for the Tubman, a non-profit that promotes safe and healthy families, individuals and communities through evidence-based intervention, prevention and education.

“It is great to recognize the power that good design can have for non-profit organizations,” says Carla Januska, creative director at Go East. “We focus on working with great brands like Tubman and use design to help them meet their strategic goals and fulfill their mission. Creating impact, engaging their audiences and helping promote their important work is part of our mission.”

The modular design of the annual report complements the organization’s new brand identity and visually communicates a strong foundation, underscoring the central theme, “Tubman is here.” This theme reflects Tubman’s stability in the economic downturn and — with a new location opening — its strong presence in the community.

“We were delighted with the work Go East provided on the annual report,” says Bev Dusso, Tubman’s president. “They helped us bring clarity to our message without dumbing us down. They really listened to us, and the end product truly captured the spirit and passion of what we do.”

About Go East:
Go East is a St. Paul-based communications design agency that invigorates brands through smart, inspired creative solutions. In business for more than 22 years, Go East attributes its success to working with the best and brightest clients for whom we bring real insight and perspective to solving complex communications challenges. Focusing on strategic creative solutions and passionate about rich media, this 38-person agency stays engaged, energized and relevant to its clients and their markets. For more information about Go East, visit goeastdesign.com.

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St. Paul Minnesota (June 29, 2010) — Go East announces the addition of Alberto González to its creative department. In his role as Interactive Director, Alberto will provide expertise and insightful creative direction to lead the development of interactive services.

Working with New York-based CBS Television, Alberto has designed and launched websites, graphics and multimedia presentations for “CBS Evening News,” “Sunday Morning,” “The Late Show with David Letterman” and “60 Minutes.” He has created award-winning, innovative websites and social media initiatives for a wide range of clients, from small businesses to Fortune 100 companies, including OfficeMax, Thomson Reuters and Travelers. Executing well over 100 websites in 13 years, he is dedicated to bringing the freshest ideas to the table, all the while keeping the importance of brand and consumer relationships top of mind.

Go East is a design and interactive media firm that turns business ideas into successful marketplace results. Its clients include GE, Target, Smead, United Hospital, Travelers and 3M brands including Post-it®, Thinsulate™ and Scotch-Brite®. For more information about Go East, visit goeastdesign.com.

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St. Paul clinic updates brand and moves to new facility

St. Paul, Minnesota (March 20, 2009) — Go East is proud to announce its role in the launching of a new logo and design system for United Family Medicine later this month. This launch coincides with the opening of the community health clinic’s new facility in St. Paul.

Go East has worked with United Family Medicine, formerly United Family Practice Health Center, since the spring of 2007 to solve a number of unique brand and design challenges.

A longstanding presence in the West Seventh Street neighborhood, United Family Medicine had served the health-care needs of its diverse community, but because of an increasing demand for its services, it began to outgrow its space. When the organization secured funds to build a new facility nearby, it recognized its need for a fresh brand position, identity and integrated design program.

The challenge was to create an identity that would resonate with the economically and culturally diverse clients of United Family Medicine. It also had to support the clinic’s mission to skillfully and respectfully serve as a comprehensive primary care clinic for its clients and to train future health-care professionals. Go East’s solutions included a new logo and website, as well as stationery and collateral.

Jeanne Bailey, CEO of United Family Medicine, said, “Go East’s expertise in brand building has been essential to reaching our branding goals. Their vision and work has shaped the United Family Medicine brand into a strong identity that our patients and supporters will recognize and appreciate.”

Ric Pace, one of Go East’s founding partners and officers, deeply values the opportunity to support such deserving community partners. Pace said, “Our work for United Family Medicine is part of our pro bono initiative to contribute to the Twin Cities community by providing design, branding and interactive services to local non-profits. In this case we helped a vital neighborhood clinic build brand equity and increase awareness of its mission and services. I am proud of the excellent work Go East’s staff provided United Family Medicine.”

Go East is a design and interactive media firm that turns business ideas into successful marketplace results. Its clients include GE, Target, Travelers, Smead, United Hospital and 3M brands, including Post-it® Brand, Thinsulate™ Insulation and Scotch-Brite® Brand.

To learn more about United Family Medicine, visit www.unitedfamilymedicine.org.

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Festival’s new brand identity launches across multiple print and
interactive solutions

St. Paul, Minnesota (March 16, 2009) – Go East announces a pro bono partnership with Beyond Borders Film Festival. The festival, which runs March 25–29 in Minneapolis, features new films from around the world with a strong emphasis on cultural and spiritual heritage. Go East developed a number of creative solutions for the festival, including a film festival logo, website, direct mail announcements and film posters.

“We are thrilled to be working with Go East and to have them as a major Presenting Sponsor of this year’s festival,” said Jennifer Manion, co-director of Beyond Borders Film Festival. “We knew that, as a new festival, we needed Go East’s branding expertise to help us begin to establish ourselves as a recognizable presence in the Twin Cities arts scene and to distinguish us from the other terrific film festivals in the area.”

“And Go East’s work has been outstanding,” she continued, “not only in terms of design and branding, but also in terms of the amazing working relationship we’ve developed with Go East’s staff. Their creativity and responsiveness has exceeded our expectations.”

The partnership with Beyond Borders is part of Go East’s pro bono initiative, the firm’s commitment to giving back to the Twin Cities community by providing design, branding and interactive services for local non-profit organizations. Go East’s pro bono clients have included, among others, United Family Medicine, Tubman Family Alliance and United Way.

“The quality work that we have done for our pro bono clients over the years is gratifying for me personally and professionally,” says Ric Pace, principal and founder at Go East. “And, in this case, helping Beyond Borders create a public image that will resonate with the mission of the film festival and with its audiences has been an exciting challenge ⎯ not to mention the fact that helping introduce a new film festival to the Twin Cities is a designer’s dream job.”

Go East created the logo and illustrations for this year’s Beyond Borders Film Festival and applied it to theater posters, direct mail announcements and a website.  The firm’s interactive team built BeyondBordersFilmFestival.com on a search-engine friendly, flexible content-management system, which allows the client to access and administer the site for free.

Go East is a design and interactive media firm that turns business ideas into successful marketplace results. Its clients include GE, Target, Smead, United Hospital, Travelers and 3M brands including Post-it®, Thinsulate™ and Scotch-Brite®.

Beyond Borders Film Festival, presented by the Rimé Foundation, features films and cultural performances to raise awareness of the need for more international, cross-cultural understanding, to get the general public involved in cross-cultural exchanges, and to promote local cultural and social organizations. To learn more about the film festival, visit www.beyondbordersfilmfestival.com.

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St. Paul Minnesota (September 9, 2008)⎯Go East announces the addition of Susan Pagani to its creative department. In her role as Writer, Susan will write content that engages diverse audiences and develop communication solutions for our clients.

Susan has 14 years experience in marketing, advertising and journalism related editing and writing. Most recently, she was food editor and staff writer at the San Antonio Current, an alt-weekly in Texas, and wrote about everything from familial fig trees and DIY fortune cookies to the Texas legislature and public housing. In previous incarnations, she worked on copy that extolled cowboy art, chronicled the workaday life of library scientists, and evangelized everything from Minute Maid juice to digital storage devices and Fannie Mae. Susan holds a BA in Creative Writing from the University of California – Santa Cruz. 

Go East is a design and interactive media firm that turns business ideas into successful marketplace results. Its clients include GE, Target, Smead, United Hospital, Travelers and 3M brands including Post-it®, Thinsulate™ and Scotch-Brite®. For more information about Go East, visit them online at www.goeastdesign.com.

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St. Paul, Minnesota (April 4, 2008) – Go East announces the addition of Ian Davis to its creative department. In his role as Interactive Developer, Ian will create website architectures, dynamic web pages and other interactive projects.

Ian has a broad range of interactive experience. He previously worked at AG Interactive, focusing on handset applications, Game Crazy and Digital Garage. Ian holds a BFA degree with a concentration in graphic design from the University of Wisconsin-Stout.

Go East is a design and interactive media firm that turns business ideas into successful marketplace results. Its clients include GE, Target, Macy’s, Smead, United Hospital, Travelers and 3M brands including Post-it®, Thinsulate™ and Scotch-Brite®. For more information about Go East, visit them online at www.goeastdesign.com.

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