St. Paul clinic updates brand and moves to new facility

St. Paul, Minnesota (March 20, 2009) — Go East is proud to announce its role in the launching of a new logo and design system for United Family Medicine later this month. This launch coincides with the opening of the community health clinic’s new facility in St. Paul.

Go East has worked with United Family Medicine, formerly United Family Practice Health Center, since the spring of 2007 to solve a number of unique brand and design challenges.

A longstanding presence in the West Seventh Street neighborhood, United Family Medicine had served the health-care needs of its diverse community, but because of an increasing demand for its services, it began to outgrow its space. When the organization secured funds to build a new facility nearby, it recognized its need for a fresh brand position, identity and integrated design program.

The challenge was to create an identity that would resonate with the economically and culturally diverse clients of United Family Medicine. It also had to support the clinic’s mission to skillfully and respectfully serve as a comprehensive primary care clinic for its clients and to train future health-care professionals. Go East’s solutions included a new logo and website, as well as stationery and collateral.

Jeanne Bailey, CEO of United Family Medicine, said, “Go East’s expertise in brand building has been essential to reaching our branding goals. Their vision and work has shaped the United Family Medicine brand into a strong identity that our patients and supporters will recognize and appreciate.”

Ric Pace, one of Go East’s founding partners and officers, deeply values the opportunity to support such deserving community partners. Pace said, “Our work for United Family Medicine is part of our pro bono initiative to contribute to the Twin Cities community by providing design, branding and interactive services to local non-profits. In this case we helped a vital neighborhood clinic build brand equity and increase awareness of its mission and services. I am proud of the excellent work Go East’s staff provided United Family Medicine.”

Go East is a design and interactive media firm that turns business ideas into successful marketplace results. Its clients include GE, Target, Travelers, Smead, United Hospital and 3M brands, including Post-it® Brand, Thinsulate™ Insulation and Scotch-Brite® Brand.

To learn more about United Family Medicine, visit www.unitedfamilymedicine.org.

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Festival’s new brand identity launches across multiple print and
interactive solutions

St. Paul, Minnesota (March 16, 2009) – Go East announces a pro bono partnership with Beyond Borders Film Festival. The festival, which runs March 25–29 in Minneapolis, features new films from around the world with a strong emphasis on cultural and spiritual heritage. Go East developed a number of creative solutions for the festival, including a film festival logo, website, direct mail announcements and film posters.

“We are thrilled to be working with Go East and to have them as a major Presenting Sponsor of this year’s festival,” said Jennifer Manion, co-director of Beyond Borders Film Festival. “We knew that, as a new festival, we needed Go East’s branding expertise to help us begin to establish ourselves as a recognizable presence in the Twin Cities arts scene and to distinguish us from the other terrific film festivals in the area.”

“And Go East’s work has been outstanding,” she continued, “not only in terms of design and branding, but also in terms of the amazing working relationship we’ve developed with Go East’s staff. Their creativity and responsiveness has exceeded our expectations.”

The partnership with Beyond Borders is part of Go East’s pro bono initiative, the firm’s commitment to giving back to the Twin Cities community by providing design, branding and interactive services for local non-profit organizations. Go East’s pro bono clients have included, among others, United Family Medicine, Tubman Family Alliance and United Way.

“The quality work that we have done for our pro bono clients over the years is gratifying for me personally and professionally,” says Ric Pace, principal and founder at Go East. “And, in this case, helping Beyond Borders create a public image that will resonate with the mission of the film festival and with its audiences has been an exciting challenge ⎯ not to mention the fact that helping introduce a new film festival to the Twin Cities is a designer’s dream job.”

Go East created the logo and illustrations for this year’s Beyond Borders Film Festival and applied it to theater posters, direct mail announcements and a website.  The firm’s interactive team built BeyondBordersFilmFestival.com on a search-engine friendly, flexible content-management system, which allows the client to access and administer the site for free.

Go East is a design and interactive media firm that turns business ideas into successful marketplace results. Its clients include GE, Target, Smead, United Hospital, Travelers and 3M brands including Post-it®, Thinsulate™ and Scotch-Brite®.

Beyond Borders Film Festival, presented by the Rimé Foundation, features films and cultural performances to raise awareness of the need for more international, cross-cultural understanding, to get the general public involved in cross-cultural exchanges, and to promote local cultural and social organizations. To learn more about the film festival, visit www.beyondbordersfilmfestival.com.

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St. Paul Minnesota (September 9, 2008)⎯Go East announces the addition of Susan Pagani to its creative department. In her role as Writer, Susan will write content that engages diverse audiences and develop communication solutions for our clients.

Susan has 14 years experience in marketing, advertising and journalism related editing and writing. Most recently, she was food editor and staff writer at the San Antonio Current, an alt-weekly in Texas, and wrote about everything from familial fig trees and DIY fortune cookies to the Texas legislature and public housing. In previous incarnations, she worked on copy that extolled cowboy art, chronicled the workaday life of library scientists, and evangelized everything from Minute Maid juice to digital storage devices and Fannie Mae. Susan holds a BA in Creative Writing from the University of California – Santa Cruz. 

Go East is a design and interactive media firm that turns business ideas into successful marketplace results. Its clients include GE, Target, Smead, United Hospital, Travelers and 3M brands including Post-it®, Thinsulate™ and Scotch-Brite®. For more information about Go East, visit them online at www.goeastdesign.com.

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St. Paul, Minnesota (April 4, 2008) – Go East announces the addition of Ian Davis to its creative department. In his role as Interactive Developer, Ian will create website architectures, dynamic web pages and other interactive projects.

Ian has a broad range of interactive experience. He previously worked at AG Interactive, focusing on handset applications, Game Crazy and Digital Garage. Ian holds a BFA degree with a concentration in graphic design from the University of Wisconsin-Stout.

Go East is a design and interactive media firm that turns business ideas into successful marketplace results. Its clients include GE, Target, Macy’s, Smead, United Hospital, Travelers and 3M brands including Post-it®, Thinsulate™ and Scotch-Brite®. For more information about Go East, visit them online at www.goeastdesign.com.

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St. Paul, Minnesota (March 28, 2008) – On March 6, 2008, Go East was presented with the “Celebrate Business Success” award from the Saint Paul Area Chamber of Commerce. The award recognizes business leadership and best practices that enhance the economic vitality of the Saint Paul/East Metro area.

2008 marks Go East’s 20th year in business. Ric Pace and Tim Deis acquired Century Graphics in 1988 and began the business as a three-person studio. In 2001 the company moved into its current location and the company rebranded as Go East.

In 2002 Go East was repositioned as a brand building firm. The company’s service offerings expanded from designing and producing packaging, literature and other marketing materials to include branding, identity and interactive.

Over the past four years the company has developed a portfolio of multiple accounts for which it has created brand identities and image systems, interactive videos and websites, and consumer goods packaging and merchandising. Go East provides smart, simple visual solutions that meet the client’s needs in every facet of marketing. For more information about Go East, visit them online at www.goeastdesign.com.

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St. Paul, Minnesota (December 28, 2007) – Go East announces the addition of Chris Rupp to its creative department. In his role as Graphic Designer, Chris will work with the creative team to develop design concepts for brands in both print and interactive formats.

Chris brings a wide variety of experience to Go East, including freelance identity and website design work. Additionally, Chris served as Director of Marketing for AlphaGraphics Commercial Printing Services in Tucson, Arizona. He has worked with clients such as Dannon, F5 and the San Diego Golf Academy. Chris graduated from Tucson’s Art Center Design College with a bachelor’s degree in graphic design.

Go East is a design and interactive media firm that turns business ideas into successful marketplace results. Its clients include GE, Target, Macy’s, Smead, United Hospital, Travelers and 3M brands including Post-it®, Thinsulate™ and Scotch-Brite®. For more information about Go East, visit them online at www.goeastdesign.com.

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St. Paul, Minnesota (November 16, 2007) – Go East announces the promotion of Nicole Koudelka to the position of Production Manager. Nicole came to Go East in 2004 from Richard Scales Advertising. In her previous role as Senior Production Designer, Nicole was responsible for the implementation of approved designs relating to client specifications. As Production Manager, Nicole will be responsible for managing a project from conception to completion in order to ensure client satisfaction at the project level. She will also be focusing on the production needs of projects, directing the workflow and completion of projects and managing the overall quality of production at Go East.

Go East is a design and interactive media firm that turns business ideas into successful marketplace results. Its clients include GE, Target, Macy’s, Smead, United Hospital, Travelers and 3M brands including Post-it®, Thinsulate™ and Scotch-Brite®. For more information about Go East, visit them online at www.goeastdesign.com.

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