Living the Brand as Bartholomew Cubbins
As a project manager at Go East, I wear a lot of hats. I say that figuratively, which is a good thing since I hate actually wearing a hat and wearing several hats at once is just plain weird.
Does that sound silly? Of course it is. One of the things I love about Go East is that we can be silly once in awhile. We are encouraged to have fun and keep in touch with the playful part of our brains. Creativity is not limited to art directors and designers; it’s asked of every employee. And as a freelance musician and a person who enjoys the arts, I embrace opportunities to stretch beyond the duties of a traditional project manager.
Anyone who knows me knows that I am an avid coffee drinker. There is a mug at the end of my right hand so often, it’s almost like an appendage. It’s literally part of who I am. (ed. Enough with the literal vs. figurative thing — too much.)
Being able to indulge in my over-caffeinated lifestyle at work may be a small thing, but it makes me feel comfortable knowing I can bring that part of my personality to the workplace.
To me, “living the brand” means that I can be myself while staying true to the brand personality of Go East. Some words that come to mind are these: passionate, focused, driven, intelligent, curious, connected. And hats. Lots of silly hats.









