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	<title>Go East &#187; Consumer</title>
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	<link>http://goeastdesign.com</link>
	<description>A Brand Building Firm</description>
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		<title>United Family Medicine</title>
		<link>http://goeastdesign.com/united-family-medicine/</link>
		<comments>http://goeastdesign.com/united-family-medicine/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 20:03:59 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[InteractiveWork]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[pro bono design]]></category>

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		<description><![CDATA[LAUNCH : Website United Family Medicine Website Logo United Family Medicine Logo Stationery United Family Medicine Stationery Postcard United Family Medicine Postcard]]></description>
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		<title>Beyond Borders Film Festival</title>
		<link>http://goeastdesign.com/beyond-borders-film-festival/</link>
		<comments>http://goeastdesign.com/beyond-borders-film-festival/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 19:43:59 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[InteractiveWork]]></category>

		<guid isPermaLink="false">http://goeastdesign.com/?p=3563</guid>
		<description><![CDATA[LAUNCH : Website Beyond BordersFilm Festival Website Logo Beyond BordersFilm Festival Logo Advertisement Beyond BordersFilm Festival Advertisement Poster Beyond BordersFilm Festival Poster]]></description>
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<h2>Beyond Borders<br />Film Festival</h2>
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<h2>Beyond Borders<br />Film Festival</h2>
<h3>Logo</h3>
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<h2>Beyond Borders<br />Film Festival</h2>
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<h2>Beyond Borders<br />Film Festival</h2>
<h3>Poster</h3>
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		<title>Smead®</title>
		<link>http://goeastdesign.com/smead/</link>
		<comments>http://goeastdesign.com/smead/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 15:20:32 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>

		<guid isPermaLink="false">http://blog.goeastdesign.com/?p=1220</guid>
		<description><![CDATA[Packaging Redesign Smead® Evolutionary packaging refinement of existing design system New Product Packaging Smead® Packaging for the introduction of new product innovation Packaging Smead® Back-to-school product naming and packaging]]></description>
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<li><a class="elGalLink" href="#">Packaging Redesign</a><span></span><img src="/wp-content/uploads/2008/09/smead_l_01.jpg" alt="" title="smead_l_01" width="500" height="500" class="alignnone size-full wp-image-1221" />
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<h2>Smead®</h2>
<h3>Evolutionary packaging refinement of existing design system</h3>
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<li><a class="elGalLink" href="#">New Product Packaging</a><span></span><img src="/wp-content/uploads/2008/09/smead_l_031.jpg" alt="" title="smead_l_031" width="500" height="500" class="alignnone size-full wp-image-1832" />
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<h2>Smead®</h2>
<h3>Packaging for the introduction of new product innovation</h3>
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<h2>Smead®</h2>
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		<title>Bixby</title>
		<link>http://goeastdesign.com/bixby/</link>
		<comments>http://goeastdesign.com/bixby/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 16:05:56 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[InteractiveWork]]></category>

		<guid isPermaLink="false">http://blog.goeastdesign.com/?p=674</guid>
		<description><![CDATA[LAUNCH : Website Bixby Energy Brand identity, website and communications materials for an alternative energy company Identity Bixby Energy Brand identity, website and communications materials for an alternative energy company Stationery Bixby Energy Brand identity, website and communications materials for an alternative energy company Sales Materials Bixby Energy Brand identity, website and communications materials for [...]]]></description>
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<h2>Bixby Energy</h2>
<h3>Brand identity, website and communications materials for an alternative energy company</h3>
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<li><a class="elGalLink" href="#">Identity</a><span></span><img src="/wp-content/uploads/2008/09/bixby_l_04.jpg" alt="" title="bixby_l_04" width="500" height="500" class="alignnone size-full wp-image-1714" />
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<h2>Bixby Energy</h2>
<h3>Brand identity, website and communications materials for an alternative energy company</h3>
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<li><a class="elGalLink" href="#">Stationery</a><span></span><img src="http://goeastdesign.com/wp-content/uploads/2008/09/bixby_l_051.jpg" alt="" title="bixby_l_051" width="500" height="500" class="alignnone size-full wp-image-2114" />
<div class="elContent">
<h2>Bixby Energy</h2>
<h3>Brand identity, website and communications materials for an alternative energy company</h3>
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<h2>Bixby Energy</h2>
<h3>Brand identity, website and communications materials for an alternative energy company</h3>
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<div class="elContent">
<h2>Bixby Energy</h2>
<h3>Brand identity, website and communications materials for an alternative energy company</h3>
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		<title>LifeMix</title>
		<link>http://goeastdesign.com/lifemix/</link>
		<comments>http://goeastdesign.com/lifemix/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 16:02:40 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>

		<guid isPermaLink="false">http://blog.goeastdesign.com/?p=671</guid>
		<description><![CDATA[Identity LifeMixDigital Greeting Cards Naming and brand identity Card Design LifeMixDigital Greeting Cards Designs for a series of matching blank CDs and greeting cards for the giftables market Card Design LifeMixDigital Greeting Cards Designs for a series of matching blank CDs and greeting cards for the giftables market Packaging LifeMixDigital Greeting Cards Designs for a [...]]]></description>
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<div class="elContent">
<h2>LifeMix<br />Digital Greeting Cards</h2>
<h3>Naming and brand identity</h3>
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</li>
<li><a class="elGalLink" href="#">Card Design</a><span></span><img src="/wp-content/uploads/2008/09/lifemix_l_02.jpg" alt="" title="lifemix_l_02" width="500" height="500" class="alignnone size-full wp-image-1081" />
<div class="elContent">
<h2>LifeMix<br />Digital Greeting Cards</h2>
<h3>Designs for a series of matching blank CDs and greeting cards for the giftables market</h3>
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<li><a class="elGalLink" href="#">Card Design</a><span></span><img src="/wp-content/uploads/2008/09/lifemix_l_03.jpg" alt="" title="lifemix_l_03" width="500" height="500" class="alignnone size-full wp-image-1082" />
<div class="elContent">
<h2>LifeMix<br />Digital Greeting Cards</h2>
<h3>Designs for a series of matching blank CDs and greeting cards for the giftables market</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Packaging</a><span></span><img src="/wp-content/uploads/2008/09/lifemix_l_04.jpg" alt="" title="lifemix_l_04" width="500" height="500" class="alignnone size-full wp-image-1083" />
<div class="elContent">
<h2>LifeMix<br />Digital Greeting Cards</h2>
<h3>Designs for a series of matching blank CDs and greeting cards for the giftables market</h3>
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<div class="elContent">
<h2>LifeMix<br />Digital Greeting Cards</h2>
<h3>Buyers catalog of seasonal card designs</h3>
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</li>
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<div class="elContent">
<h2>LifeMix<br />Digital Greeting Cards</h2>
<h3>Sales materials and samples</h3>
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</ul>
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		<item>
		<title>Imation™</title>
		<link>http://goeastdesign.com/imation/</link>
		<comments>http://goeastdesign.com/imation/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 15:59:03 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>

		<guid isPermaLink="false">http://blog.goeastdesign.com/?p=668</guid>
		<description><![CDATA[Packaging Imation™ Consumer Packaging Redesign Packaging Imation™ Consumer Packaging Redesign Packaging Imation™ Consumer Packaging Redesign Packaging Imation™ Consumer Packaging Redesign Packaging Imation™ Channel specific packaging to launch in Target Packaging Imation™ Channel specific packaging to launch in Target Packaging Imation™ Channel specific packaging to launch in Target]]></description>
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<h2>Imation™</h2>
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<li><a class="elGalLink" href="#">Packaging</a><span></span><img src="/wp-content/uploads/2008/09/imation_l_02.jpg" alt="" title="imation_l_02" width="500" height="500" class="alignnone size-full wp-image-1069" />
<div class="elContent">
<h2>Imation™</h2>
<h3>Consumer Packaging Redesign</h3>
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<li><a class="elGalLink" href="#">Packaging</a><span></span><img src="/wp-content/uploads/2008/09/imation_l_03.jpg" alt="" title="imation_l_03" width="500" height="500" class="alignnone size-full wp-image-1070" />
<div class="elContent">
<h2>Imation™</h2>
<h3>Consumer Packaging Redesign</h3>
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</li>
<li><a class="elGalLink" href="#">Packaging</a><span></span><img src="/wp-content/uploads/2008/09/imation_l_04.jpg" alt="" title="imation_l_04" width="500" height="500" class="alignnone size-full wp-image-1071" />
<div class="elContent">
<h2>Imation™</h2>
<h3>Consumer Packaging Redesign</h3>
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<li><a class="elGalLink" href="#">Packaging</a><span></span><img src="/wp-content/uploads/2008/09/imation_l_05.jpg" alt="" title="imation_l_05" width="500" height="500" class="alignnone size-full wp-image-1072" />
<div class="elContent">
<h2>Imation™</h2>
<h3>Channel specific packaging to launch in Target</h3>
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<li><a class="elGalLink" href="#">Packaging</a><span></span><img src="/wp-content/uploads/2008/09/imation_l_06.jpg" alt="" title="imation_l_06" width="500" height="500" class="alignnone size-full wp-image-1073" />
<div class="elContent">
<h2>Imation™</h2>
<h3>Channel specific packaging to launch in Target</h3>
</div>
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<li><a class="elGalLink" href="#">Packaging</a><span></span><img src="/wp-content/uploads/2008/09/imation_l_07.jpg" alt="" title="imation_l_07" width="500" height="500" class="alignnone size-full wp-image-1074" />
<div class="elContent">
<h2>Imation™</h2>
<h3>Channel specific packaging to launch in Target</h3>
</div>
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		<title>Napster®</title>
		<link>http://goeastdesign.com/napster/</link>
		<comments>http://goeastdesign.com/napster/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 15:57:13 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>

		<guid isPermaLink="false">http://blog.goeastdesign.com/?p=665</guid>
		<description><![CDATA[Packaging Napster® CD and DVD packaging Direct Mail Napster® Direct mail campaign for Napster launch Merchandising Napster® POP display for secondary placement Banner Ad Napster® Online seasonal advertising Character Exploration Napster® Characters iterations for Napster launch]]></description>
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<li><a class="elGalLink" href="#">Packaging</a><span></span><img src="/wp-content/uploads/2008/09/napster_l_01.jpg" alt="" title="napster_l_01" width="500" height="500" class="alignnone size-full wp-image-1168" />
<div class="elContent">
<h2>Napster®</h2>
<h3>CD and DVD packaging</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Direct Mail</a><span></span><img src="/wp-content/uploads/2008/09/napster_l_02.jpg" alt="" title="napster_l_02" width="500" height="500" class="alignnone size-full wp-image-1169" />
<div class="elContent">
<h2>Napster®</h2>
<h3>Direct mail campaign for Napster launch</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Merchandising</a><span></span><img src="/wp-content/uploads/2008/09/napster_l_03.jpg" alt="" title="napster_l_03" width="500" height="500" class="alignnone size-full wp-image-1170" />
<div class="elContent">
<h2>Napster®</h2>
<h3>POP display for secondary placement</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Banner Ad</a><span></span><img src="/wp-content/uploads/2008/09/napster_l_04.gif" alt="" title="napster_l_04" width="500" height="500" class="alignnone size-full wp-image-1171" />
<div class="elContent">
<h2>Napster®</h2>
<h3>Online seasonal advertising</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Character Exploration</a><span></span><img src="/wp-content/uploads/2008/09/napster_l_05.gif" alt="" title="napster_l_05" width="500" height="500" class="alignnone size-full wp-image-1172" />
<div class="elContent">
<h2>Napster®</h2>
<h3>Characters iterations for Napster launch</h3>
</div>
</li>
</ul>
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		<title>Scotch™</title>
		<link>http://goeastdesign.com/scotch/</link>
		<comments>http://goeastdesign.com/scotch/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 15:55:09 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>

		<guid isPermaLink="false">http://blog.goeastdesign.com/?p=662</guid>
		<description><![CDATA[Launch Kit Scotch™ Lint Rollers product launch Merchandising Scotch™ Lint Rollers product launch Sales Materials Scotch™ Lint Rollers product launch Promotion Scotch™ Lint Rollers product launch]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#">Launch Kit</a><span></span><img src="/wp-content/uploads/2008/09/scotch_l_01.jpg" alt="" title="scotch_l_01" width="500" height="500" class="alignnone size-full wp-image-1119" />
<div class="elContent">
<h2>Scotch™</h2>
<h3>Lint Rollers product launch</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Merchandising</a><span></span><img src="/wp-content/uploads/2008/09/scotch_l_03.jpg" alt="" title="scotch_l_03" width="500" height="500" class="alignnone size-full wp-image-1120" />
<div class="elContent">
<h2>Scotch™</h2>
<h3>Lint Rollers product launch</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Sales Materials</a><span></span><img src="/wp-content/uploads/2008/09/scotch_l_02.jpg" alt="" title="scotch_l_02" width="500" height="500" class="alignnone size-full wp-image-1121" />
<div class="elContent">
<h2>Scotch™</h2>
<h3>Lint Rollers product launch</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Promotion</a><span></span><img src="/wp-content/uploads/2008/09/scotch_l_04.jpg" alt="" title="scotch_l_04" width="500" height="500" class="alignnone size-full wp-image-1122" />
<div class="elContent">
<h2>Scotch™</h2>
<h3>Lint Rollers product launch</h3>
</div>
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</ul>
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		<title>Select Comfort</title>
		<link>http://goeastdesign.com/select-comfort/</link>
		<comments>http://goeastdesign.com/select-comfort/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 15:52:47 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>

		<guid isPermaLink="false">http://blog.goeastdesign.com/?p=659</guid>
		<description><![CDATA[Owner&#8217;s Manual Select Comfort Owner&#8217;s Manual Owner&#8217;s Manual: Welcome Select Comfort Owner&#8217;s Manual Owner&#8217;s Manual: Assembly Select Comfort Owner&#8217;s Manual Owner&#8217;s Manual: Comfort Club Select Comfort Owner&#8217;s Manual Outdoor Advertising Select Comfort Bus stop poster for campaign launch Promotion Select Comfort Promotional pajamas for campaign launch]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#">Owner&#8217;s Manual</a><span></span><img src="/wp-content/uploads/2008/09/select-comfort_l_01.jpg" alt="" title="select-comfort_l_01" width="500" height="500" class="alignnone size-full wp-image-1126" />
<div class="elContent">
<h2>Select Comfort</h2>
<h3>Owner&#8217;s Manual</h3>
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<li><a class="elGalLink" href="#">Owner&#8217;s Manual: Welcome</a><span></span><img src="/wp-content/uploads/2008/09/select-comfort_l_02.jpg" alt="" title="select-comfort_l_02" width="500" height="500" class="alignnone size-full wp-image-1127" />
<div class="elContent">
<h2>Select Comfort</h2>
<h3>Owner&#8217;s Manual</h3>
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<li><a class="elGalLink" href="#">Owner&#8217;s Manual: Assembly</a><span></span><img src="/wp-content/uploads/2008/09/select-comfort_l_03.jpg" alt="" title="select-comfort_l_03" width="500" height="500" class="alignnone size-full wp-image-1128" />
<div class="elContent">
<h2>Select Comfort</h2>
<h3>Owner&#8217;s Manual</h3>
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<li><a class="elGalLink" href="#">Owner&#8217;s Manual: Comfort Club</a><span></span><img src="/wp-content/uploads/2008/09/select-comfort_l_04.jpg" alt="" title="select-comfort_l_04" width="500" height="500" class="alignnone size-full wp-image-1129" />
<div class="elContent">
<h2>Select Comfort</h2>
<h3>Owner&#8217;s Manual</h3>
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<li><a class="elGalLink" href="#">Outdoor Advertising</a><span></span><img src="/wp-content/uploads/2008/09/select-comfort_l_05.gif" alt="" title="select-comfort_l_05" width="500" height="500" class="alignnone size-full wp-image-1130" />
<div class="elContent">
<h2>Select Comfort</h2>
<h3>Bus stop poster for campaign launch</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Promotion</a><span></span><img src="/wp-content/uploads/2008/09/select-comfort_l_06.jpg" alt="" title="select-comfort_l_06" width="500" height="500" class="alignnone size-full wp-image-1131" />
<div class="elContent">
<h2>Select Comfort</h2>
<h3>Promotional pajamas for campaign launch</h3>
</div>
</li>
</ul>
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		<item>
		<title>Post-it® Products</title>
		<link>http://goeastdesign.com/post-it/</link>
		<comments>http://goeastdesign.com/post-it/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 15:48:42 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>

		<guid isPermaLink="false">http://blog.goeastdesign.com/?p=656</guid>
		<description><![CDATA[Post-it Notes Design Post-it® Products Product Design Post-it Notes Design Post-it® Products Product Design Post-it Notes Design Post-it® Products Product Design Product Design Post-it® Products Product Design Merchandising Campaign Post-it® Products Product Positioning and Communications Materials Merchandising Campaign Post-it® Products Product Design Post-it Flags Campaign Post-it® Products Product Positioning and Communications Materials Post-it Flags Campaign [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#">Post-it Notes Design</a><span></span><img src="/wp-content/uploads/2008/09/post-it_l_01.jpg" alt="" title="post-it_l_01" width="500" height="500" class="alignnone size-full wp-image-1419" />
<div class="elContent">
<h2>Post-it® Products</h2>
<h3>Product Design</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Post-it Notes Design</a><span></span><img src="/wp-content/uploads/2008/09/post-it_l_021.jpg" alt="" title="post-it_l_021" width="500" height="500" class="alignnone size-full wp-image-1926" />
<div class="elContent">
<h2>Post-it® Products</h2>
<h3>Product Design</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Post-it Notes Design</a><span></span><img src="/wp-content/uploads/2008/09/post-it_l_031.jpg" alt="" title="post-it_l_03" width="500" height="500" class="alignnone size-full wp-image-1421" />
<div class="elContent">
<h2>Post-it® Products</h2>
<h3>Product Design</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Product Design</a><span></span><img src="/wp-content/uploads/2008/09/post-it_l_05.jpg" alt="" title="post-it_l_05" width="500" height="500" class="alignnone size-full wp-image-1423" />
<div class="elContent">
<h2>Post-it® Products</h2>
<h3>Product Design</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Merchandising Campaign</a><span></span><img src="/wp-content/uploads/2008/09/post-it_l_guide_01.jpg" alt="" title="post-it_l_guide_01" width="500" height="500" class="alignnone size-full wp-image-1716" />
<div class="elContent">
<h2>Post-it® Products</h2>
<h3>Product Positioning and Communications Materials</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Merchandising Campaign</a><span></span><img src="/wp-content/uploads/2008/09/post-it_l_guide_02.jpg" alt="" title="post-it_l_guide_02" width="500" height="500" class="alignnone size-full wp-image-1717" />
<div class="elContent">
<h2>Post-it® Products</h2>
<h3>Product Design</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Post-it Flags Campaign</a><span></span><img src="/wp-content/uploads/2008/09/post-it_l_06.jpg" alt="" title="post-it_l_06" width="500" height="500" class="alignnone size-full wp-image-1424" />
<div class="elContent">
<h2>Post-it® Products</h2>
<h3>Product Positioning and Communications Materials</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Post-it Flags Campaign</a><span></span><img src="/wp-content/uploads/2008/09/post-it_l_09.jpg" alt="" title="post-it_l_09" width="500" height="500" class="alignnone size-full wp-image-1425" />
<div class="elContent">
<h2>Post-it® Products</h2>
<h3>Product Positioning and Communications Materials</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Post-it Flags Campaign</a><span></span><img src="/wp-content/uploads/2008/09/post-it_l_08.jpg" alt="" title="post-it_l_08" width="500" height="500" class="alignnone size-full wp-image-1426" />
<div class="elContent">
<h2>Post-it® Products</h2>
<h3>Product Positioning and Communications Materials</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Post-it Flags Campaign</a><span></span><img src="/wp-content/uploads/2008/09/post-it_l_07.jpg" alt="" title="post-it_l_07" width="500" height="500" class="alignnone size-full wp-image-1427" />
<div class="elContent">
<h2>Post-it® Products</h2>
<h3>Product Positioning and Communications Materials</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Post-it Flags Campaign</a><span></span><img src="/wp-content/uploads/2008/09/post-it_l_merch_01.jpg" alt="" title="post-it_l_merch_01" width="500" height="500" class="alignnone size-full wp-image-1718" />
<div class="elContent">
<h2>Post-it® Products</h2>
<h3>Product Positioning and Communications Materials</h3>
</div>
</li>
</ul>
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		<item>
		<title>United Hospital</title>
		<link>http://goeastdesign.com/united-hospital/</link>
		<comments>http://goeastdesign.com/united-hospital/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 15:45:43 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>

		<guid isPermaLink="false">http://blog.goeastdesign.com/?p=653</guid>
		<description><![CDATA[Brochures United Hospital Brand strategy and design system for an integrated specialty health care system Brochures United Hospital Brand strategy and design system for an integrated specialty health care system Specialty Collateral United Hospital Brand strategy and design system for an integrated specialty health care system Department Collateral United Hospital Brand strategy and design system [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#">Brochures</a><span></span><img src="/wp-content/uploads/2008/09/united_l_01.jpg" alt="" title="united_l_01" width="500" height="500" class="alignnone size-full wp-image-1155" />
<div class="elContent">
<h2>United Hospital</h2>
<h3>Brand strategy and design system for an integrated specialty health care system</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Brochures</a><span></span><img src="/wp-content/uploads/2008/09/united_l_02.jpg" alt="" title="united_l_02" width="500" height="500" class="alignnone size-full wp-image-1156" />
<div class="elContent">
<h2>United Hospital</h2>
<h3>Brand strategy and design system for an integrated specialty health care system</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Specialty Collateral</a><span></span><img src="/wp-content/uploads/2008/09/united_l_03.jpg" alt="" title="united_l_03" width="500" height="500" class="alignnone size-full wp-image-1157" />
<div class="elContent">
<h2>United Hospital</h2>
<h3>Brand strategy and design system for an integrated specialty health care system</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Department Collateral</a><span></span><img src="/wp-content/uploads/2008/09/united_l_05.jpg" alt="" title="united_l_05" width="500" height="500" class="alignnone size-full wp-image-1158" />
<div class="elContent">
<h2>United Hospital</h2>
<h3>Brand strategy and design system for an integrated specialty health care system</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Newsletter</a><span></span><img src="/wp-content/uploads/2008/09/united_l_04.jpg" alt="" title="united_l_04" width="500" height="500" class="alignnone size-full wp-image-372" />
<div class="elContent">
<h2>United Hospital</h2>
<h3>Newsletter for employees and associates in the medical community</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Advertisement</a><span></span><img src="/wp-content/uploads/2008/09/united_l_06.jpg" alt="" title="united_l_06" width="500" height="500" class="alignnone size-full wp-image-372" />
<div class="elContent">
<h2>United Hospital</h2>
<h3>Consumer Advertising</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Advertisement</a><span></span><img src="/wp-content/uploads/2008/09/united_l_07.jpg" alt="" title="united_l_07" width="500" height="500" class="alignnone size-full wp-image-372" />
<div class="elContent">
<h2>United Hospital</h2>
<h3>Consumer Advertising</h3>
</div>
</li>
</ul>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Allina® Medical Clinic</title>
		<link>http://goeastdesign.com/allina-medical-clinic/</link>
		<comments>http://goeastdesign.com/allina-medical-clinic/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 15:33:39 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>

		<guid isPermaLink="false">http://blog.goeastdesign.com/?p=650</guid>
		<description><![CDATA[Clinic Collateral Allina® Medical Clinic Brand positioning and design system for a multi-specialty medical group Clinic Collateral Allina® Medical Clinic Brand positioning and design system for a multi-specialty medical group Specialties Collateral Allina® Medical Clinic Brand positioning and design system for a multi-specialty medical group Consumer Advertisement Allina® Medical Clinic Consumer advertising campaign Consumer Advertisement [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink" href="#">Clinic Collateral</a><span></span><img src="/wp-content/uploads/2008/08/allina_l_01.jpg" alt="" title="allina_l_01" width="500" height="500" class="alignnone size-full wp-image-745" />
<div class="elContent">
<h2>Allina® Medical Clinic</h2>
<h3>Brand positioning and design system for a multi-specialty medical group</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Clinic Collateral</a><span></span><img src="/wp-content/uploads/2008/08/allina_l_02.jpg" alt="" title="allina_l_02" width="500" height="500" class="alignnone size-full wp-image-746" />
<div class="elContent">
<h2>Allina® Medical Clinic</h2>
<h3>Brand positioning and design system for a multi-specialty medical group</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Specialties Collateral</a><span></span><img src="/wp-content/uploads/2008/08/allina_l_03.jpg" alt="" title="allina_l_03" width="500" height="500" class="alignnone size-full wp-image-747" />
<div class="elContent">
<h2>Allina® Medical Clinic</h2>
<h3>Brand positioning and design system for a multi-specialty medical group</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Consumer Advertisement</a><span></span><img src="/wp-content/uploads/2008/08/allina_l_04.jpg" alt="" title="allina_l_04" width="500" height="500" class="alignnone size-full wp-image-748" />
<div class="elContent">
<h2>Allina® Medical Clinic</h2>
<h3>Consumer advertising campaign</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Consumer Advertisement</a><span></span><img src="/wp-content/uploads/2008/08/allina_l_05.jpg" alt="" title="allina_l_05" width="500" height="500" class="alignnone size-full wp-image-749" />
<div class="elContent">
<h2>Allina® Medical Clinic</h2>
<h3>Consumer advertising campaign</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Consumer Advertisement</a><span></span><img src="/wp-content/uploads/2008/08/allina_l_06.jpg" alt="" title="allina_l_06" width="500" height="500" class="alignnone size-full wp-image-750" />
<div class="elContent">
<h2>Allina® Medical Clinic</h2>
<h3>Consumer advertising campaign</h3>
</div>
</li>
<li><a class="elGalLink" href="#">Clinic Poster</a><span></span><img src="/wp-content/uploads/2008/08/allina_l_07.jpg" alt="" title="allina_l_07" width="500" height="500" class="alignnone size-full wp-image-751" />
<div class="elContent">
<h2>Allina® Medical Clinic</h2>
<h3>Internal brand positioning posters for clinics</h3>
</div>
</li>
</ul>
]]></content:encoded>
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		<item>
		<title>Lands’ End</title>
		<link>http://goeastdesign.com/lands-end/</link>
		<comments>http://goeastdesign.com/lands-end/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 15:16:34 +0000</pubDate>
		<dc:creator>Ian Davis</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[InteractiveWork]]></category>

		<guid isPermaLink="false">http://blog.goeastdesign.com/?p=641</guid>
		<description><![CDATA[LAUNCH : Website Lands’ End Seasonal swimsuits website LAUNCH : Holiday Email Alert 1 Lands’ End Holiday media kit email LAUNCH : Holiday Email Alert 2 Lands’ End Holiday media kit email]]></description>
			<content:encoded><![CDATA[<ul>
<li><a class="elGalLink launchLink" href="#" onclick="chw=window.open('/wp-content/mediaSiteOld/sites/LandsEnd/','_blank','resizable=no,scrollbars=no,status=no,width=800,height=600'); if (chw != null) chw.focus(); return false" ><en class="launchText">LAUNCH : </en>Website</a><span></span><img src="/wp-content/uploads/2008/08/lands-end_l_02.jpg" alt="" title="lands-end_l_02" width="500" height="500" class="alignnone size-full wp-image-777" />
<div class="elContent">
<h2>Lands’ End</h2>
<h3>Seasonal swimsuits website</h3>
</div>
</li>
<li><a class="elGalLink launchLink" href="#" onclick="chw=window.open('http://wip.goeastdesign.com/landsend/Lands_Alert_v1.htm','_blank','resizable=yes,scrollbars=yes,status=no,width=820,height=850'); if (chw != null) chw.focus(); return false" ><en class="launchText">LAUNCH : </en>Holiday Email Alert 1</a><span></span><img src="/wp-content/uploads/2008/08/lands-end_l_04.jpg" alt="" title="lands-end_l_04" width="500" height="500" class="alignnone size-full wp-image-779" />
<div class="elContent">
<h2>Lands’ End</h2>
<h3>Holiday media kit email</h3>
</div>
</li>
<li><a class="elGalLink launchLink" href="#" onclick="chw=window.open('http://wip.goeastdesign.com/landsend/Lands_Alert_v2.htm','_blank','resizable=yes,scrollbars=yes,status=no,width=820,height=850'); if (chw != null) chw.focus(); return false" ><en class="launchText">LAUNCH : </en>Holiday Email Alert 2</a><span></span><img src="/wp-content/uploads/2008/08/lands-end_l_06.jpg" alt="" title="lands-end_l_06" width="500" height="500" class="alignnone size-full wp-image-781" />
<div class="elContent">
<h2>Lands’ End</h2>
<h3>Holiday media kit email</h3>
</div>
</li>
</ul>
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