Go East » Consumer http://goeastdesign.com A Brand Building Firm Wed, 01 Feb 2012 21:40:50 +0000 en hourly 1 http://wordpress.org/?v= Scotchgard™ Vehicle Protection http://goeastdesign.com/scotchgard%e2%84%a2-vehicle-protection/ http://goeastdesign.com/scotchgard%e2%84%a2-vehicle-protection/#comments Tue, 10 Jan 2012 15:30:29 +0000 Ian Davis http://goeastdesign.com/?p=8479
  • Campaign

    Scotchgard™ Vehicle Protection

    Integrated campaign creating differentiation and gaining channel customers for the Scotchgard™ line of vehicle protection products in an aggressive environment.

  • Video

    Scotchgard™ Vehicle Protection

    Integrated campaign creating differentiation and gaining channel customers for the Scotchgard™ line of vehicle protection products in an aggressive environment.

  • Video

    Scotchgard™ Vehicle Protection

    Integrated campaign creating differentiation and gaining channel customers for the Scotchgard™ line of vehicle protection products in an aggressive environment.

  • Video

    Scotchgard™ Vehicle Protection

    Integrated campaign creating differentiation and gaining channel customers for the Scotchgard™ line of vehicle protection products in an aggressive environment.

  • Merchandising

    Scotchgard™ Vehicle Protection

    Integrated campaign creating differentiation and gaining channel customers for the Scotchgard™ line of vehicle protection products in an aggressive environment.

  • Poster

    Scotchgard™ Vehicle Protection

    Integrated campaign creating differentiation and gaining channel customers for the Scotchgard™ line of vehicle protection products in an aggressive environment.

    • ]]>     http://goeastdesign.com/scotchgard%e2%84%a2-vehicle-protection/feed/ 0     O-Cel-O™ Sponges http://goeastdesign.com/o-cel-o%e2%84%a2-sponges/ http://goeastdesign.com/o-cel-o%e2%84%a2-sponges/#comments Tue, 03 Jan 2012 15:30:35 +0000 Ian Davis http://goeastdesign.com/?p=8472
  • Landing Page

    O-Cel-O™ Sponges

    Interactive campaign to grow O-Cel-O™ Brand business and create excitement through a partnership with Project Runway 2007 Season 4 winner, Christian Siriano.

  • Entry Page

    O-Cel-O™ Sponges

    Interactive campaign to grow O-Cel-O™ Brand business and create excitement through a partnership with Project Runway 2007 Season 4 winner, Christian Siriano.

    • ]]>     http://goeastdesign.com/o-cel-o%e2%84%a2-sponges/feed/ 0     Käthe Wohlfahrt of America http://goeastdesign.com/kathe-wohlfahrt-of-america/ http://goeastdesign.com/kathe-wohlfahrt-of-america/#comments Tue, 27 Dec 2011 15:30:01 +0000 Ian Davis http://goeastdesign.com/?p=8460
  • Catalog

    Käthe Wohlfahrt of America

    Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.

  • Catalog

    Käthe Wohlfahrt of America

    Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.

  • Catalog

    Käthe Wohlfahrt of America

    Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.

  • Website

    Käthe Wohlfahrt of America

    Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.

  • Website

    Käthe Wohlfahrt of America

    Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.

  • Website

    Käthe Wohlfahrt of America

    Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.

  • Website

    Käthe Wohlfahrt of America

    Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.

  • Website

    Käthe Wohlfahrt of America

    Catalog and e-commerce website giving U.S. customers an approachable shopping experience and this premier source of German Christmas treasures an integrated e-commerce solution.

    • ]]>     http://goeastdesign.com/kathe-wohlfahrt-of-america/feed/ 0     Fairview Clinics http://goeastdesign.com/fairview-clinics/ http://goeastdesign.com/fairview-clinics/#comments Tue, 13 Dec 2011 15:30:43 +0000 Ian Davis http://goeastdesign.com/?p=8439
  • Banner Advertisement

    Fairview Clinics

    Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.

  • Banner Advertisement

    Fairview Clinics

    Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.

  • Billboard

    Fairview Clinics

    Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.

  • Print Advertisement

    Fairview Clinics

    Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.

  • Television Advertisement

    Fairview Clinics

    Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.

  • Television Advertisement

    Fairview Clinics

    Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.

  • Television Advertisement

    Fairview Clinics

    Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.

  • Television Advertisement

    Fairview Clinics

    Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.

  • Television Advertisement

    Fairview Clinics

    Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.

  • Television Advertisement

    Fairview Clinics

    Advertising campaign to increase market share and position Fairview Clinics as the preferred provider of preventive care in the 13-county metropolitan Minneapolis-St. Paul area.

    • ]]>     http://goeastdesign.com/fairview-clinics/feed/ 0     3M Office Supplies Division http://goeastdesign.com/3m-office-supplies-division/ http://goeastdesign.com/3m-office-supplies-division/#comments Tue, 06 Dec 2011 15:30:27 +0000 Ian Davis http://goeastdesign.com/?p=8432
  • Product Design

    3M Office Supplies Division

    Product design, packaging design and retail merchandising that support Post-it® Brand as the category leader, securing prime retail, catalog and online product placement.

    • ]]>     http://goeastdesign.com/3m-office-supplies-division/feed/ 0     United Family Medicine http://goeastdesign.com/united-family-medicine/ http://goeastdesign.com/united-family-medicine/#comments Fri, 20 Mar 2009 20:03:59 +0000 Ian Davis http://goeastdesign.com/?p=3624
  • Tagline

    United Family Medicine

    Brand and identity system for the recently rebranded United Family Medicine to build equity and increase awareness.

  • Brochure

    United Family Medicine

    Brand and identity system for the recently rebranded United Family Medicine to build equity and increase awareness.

  • Identity System Guidelines

    United Family Medicine

    Brand and identity system for the recently rebranded United Family Medicine to build equity and increase awareness.

  • Letterhead

    United Family Medicine

    Brand and identity system for the recently rebranded United Family Medicine to build equity and increase awareness.

  • Direct Mail

    United Family Medicine

    Brand and identity system for the recently rebranded United Family Medicine to build equity and increase awareness.

  • Website

    United Family Medicine

    Brand and identity system for the recently rebranded United Family Medicine to build equity and increase awareness.

  • Identity

    United Family Medicine

    Brand and identity system for the recently rebranded United Family Medicine to build equity and increase awareness.

    • ]]>     http://goeastdesign.com/united-family-medicine/feed/ 1     Beyond Borders Film Festival http://goeastdesign.com/beyond-borders-film-festival/ http://goeastdesign.com/beyond-borders-film-festival/#comments Mon, 16 Mar 2009 19:43:59 +0000 Ian Davis http://goeastdesign.com/?p=3563
  • LAUNCH : Websitebbff_website

    Beyond Borders
    Film Festival

    Website

  • Logobbff_logo

    Beyond Borders
    Film Festival

    Logo

  • Advertisementbbff_advertisement

    Beyond Borders
    Film Festival

    Advertisement

  • Posterbbff_poster

    Beyond Borders
    Film Festival

    Poster

    • ]]>     http://goeastdesign.com/beyond-borders-film-festival/feed/ 0     Smead® http://goeastdesign.com/smead/ http://goeastdesign.com/smead/#comments Thu, 04 Sep 2008 15:20:32 +0000 Ian Davis http://blog.goeastdesign.com/?p=1220
  • Packaging Redesign

    Smead®

    Evolutionary packaging refinement of existing design system

  • New Product Packaging

    Smead®

    Packaging for the introduction of new product innovation

  • Packaging

    Smead®

    Back-to-school product naming and packaging

    • ]]>     http://goeastdesign.com/smead/feed/ 0     Bixby http://goeastdesign.com/bixby/ http://goeastdesign.com/bixby/#comments Tue, 19 Aug 2008 16:05:56 +0000 Ian Davis http://blog.goeastdesign.com/?p=674
  • LAUNCH : Website

    Bixby Energy

    Brand identity, website and communications materials for an alternative energy company

  • Identity

    Bixby Energy

    Brand identity, website and communications materials for an alternative energy company

  • Stationery

    Bixby Energy

    Brand identity, website and communications materials for an alternative energy company

  • Sales Materials

    Bixby Energy

    Brand identity, website and communications materials for an alternative energy company

  • Direct Mail

    Bixby Energy

    Brand identity, website and communications materials for an alternative energy company

    • ]]>     http://goeastdesign.com/bixby/feed/ 0     LifeMix http://goeastdesign.com/lifemix/ http://goeastdesign.com/lifemix/#comments Tue, 19 Aug 2008 16:02:40 +0000 Ian Davis http://blog.goeastdesign.com/?p=671
  • Identity

    LifeMix
    Digital Greeting Cards

    Naming and brand identity

  • Card Design

    LifeMix
    Digital Greeting Cards

    Designs for a series of matching blank CDs and greeting cards for the giftables market

  • Card Design

    LifeMix
    Digital Greeting Cards

    Designs for a series of matching blank CDs and greeting cards for the giftables market

  • Packaging

    LifeMix
    Digital Greeting Cards

    Designs for a series of matching blank CDs and greeting cards for the giftables market

  • Product Catalog

    LifeMix
    Digital Greeting Cards

    Buyers catalog of seasonal card designs

  • Sales Materials

    LifeMix
    Digital Greeting Cards

    Sales materials and samples

    • ]]>     http://goeastdesign.com/lifemix/feed/ 0     Imation™ http://goeastdesign.com/imation/ http://goeastdesign.com/imation/#comments Tue, 19 Aug 2008 15:59:03 +0000 Ian Davis http://blog.goeastdesign.com/?p=668
  • Packaging

    Imation™

    Consumer Packaging Redesign

  • Packaging

    Imation™

    Consumer Packaging Redesign

  • Packaging

    Imation™

    Consumer Packaging Redesign

  • Packaging

    Imation™

    Consumer Packaging Redesign

  • Packaging

    Imation™

    Channel specific packaging to launch in Target

  • Packaging

    Imation™

    Channel specific packaging to launch in Target

  • Packaging

    Imation™

    Channel specific packaging to launch in Target

    • ]]>     http://goeastdesign.com/imation/feed/ 0     Napster® http://goeastdesign.com/napster/ http://goeastdesign.com/napster/#comments Tue, 19 Aug 2008 15:57:13 +0000 Ian Davis http://blog.goeastdesign.com/?p=665
  • Packaging

    Napster®

    CD and DVD packaging

  • Direct Mail

    Napster®

    Direct mail campaign for Napster launch

  • Merchandising

    Napster®

    POP display for secondary placement

  • Banner Ad

    Napster®

    Online seasonal advertising

  • Character Exploration

    Napster®

    Characters iterations for Napster launch

    • ]]>     http://goeastdesign.com/napster/feed/ 0     Scotch™ http://goeastdesign.com/scotch/ http://goeastdesign.com/scotch/#comments Tue, 19 Aug 2008 15:55:09 +0000 Ian Davis http://blog.goeastdesign.com/?p=662
  • Launch Kit

    Scotch™

    Lint Rollers product launch

  • Merchandising

    Scotch™

    Lint Rollers product launch

  • Sales Materials

    Scotch™

    Lint Rollers product launch

  • Promotion

    Scotch™

    Lint Rollers product launch

    • ]]>     http://goeastdesign.com/scotch/feed/ 0     Select Comfort http://goeastdesign.com/select-comfort/ http://goeastdesign.com/select-comfort/#comments Tue, 19 Aug 2008 15:52:47 +0000 Ian Davis http://blog.goeastdesign.com/?p=659
  • Owner’s Manual

    Select Comfort

    Owner’s Manual

  • Owner’s Manual: Welcome

    Select Comfort

    Owner’s Manual

  • Owner’s Manual: Assembly

    Select Comfort

    Owner’s Manual

  • Owner’s Manual: Comfort Club

    Select Comfort

    Owner’s Manual

  • Outdoor Advertising

    Select Comfort

    Bus stop poster for campaign launch

  • Promotion

    Select Comfort

    Promotional pajamas for campaign launch

    • ]]>     http://goeastdesign.com/select-comfort/feed/ 0     Post-it® Products http://goeastdesign.com/post-it/ http://goeastdesign.com/post-it/#comments Tue, 19 Aug 2008 15:48:42 +0000 Ian Davis http://blog.goeastdesign.com/?p=656
  • Post-it Notes Design

    Post-it® Products

    Product Design

  • Post-it Notes Design

    Post-it® Products

    Product Design

  • Post-it Notes Design

    Post-it® Products

    Product Design

  • Product Design

    Post-it® Products

    Product Design

  • Merchandising Campaign

    Post-it® Products

    Product Positioning and Communications Materials

  • Merchandising Campaign

    Post-it® Products

    Product Design

  • Post-it Flags Campaign

    Post-it® Products

    Product Positioning and Communications Materials

  • Post-it Flags Campaign

    Post-it® Products

    Product Positioning and Communications Materials

  • Post-it Flags Campaign

    Post-it® Products

    Product Positioning and Communications Materials

  • Post-it Flags Campaign

    Post-it® Products

    Product Positioning and Communications Materials

  • Post-it Flags Campaign

    Post-it® Products

    Product Positioning and Communications Materials

    • ]]>     http://goeastdesign.com/post-it/feed/ 0     United Hospital http://goeastdesign.com/united-hospital/ http://goeastdesign.com/united-hospital/#comments Tue, 19 Aug 2008 15:45:43 +0000 Ian Davis http://blog.goeastdesign.com/?p=653
  • Brochures

    United Hospital

    Brand strategy and design system for an integrated specialty health care system

  • Brochures

    United Hospital

    Brand strategy and design system for an integrated specialty health care system

  • Specialty Collateral

    United Hospital

    Brand strategy and design system for an integrated specialty health care system

  • Department Collateral

    United Hospital

    Brand strategy and design system for an integrated specialty health care system

  • Newsletter

    United Hospital

    Newsletter for employees and associates in the medical community

  • Advertisement

    United Hospital

    Consumer Advertising

  • Advertisement

    United Hospital

    Consumer Advertising

    • ]]>     http://goeastdesign.com/united-hospital/feed/ 0     Allina® Medical Clinic http://goeastdesign.com/allina-medical-clinic/ http://goeastdesign.com/allina-medical-clinic/#comments Tue, 19 Aug 2008 15:33:39 +0000 Ian Davis http://blog.goeastdesign.com/?p=650
  • Clinic Collateral

    Allina® Medical Clinic

    Brand positioning and design system for a multi-specialty medical group

  • Clinic Collateral

    Allina® Medical Clinic

    Brand positioning and design system for a multi-specialty medical group

  • Specialties Collateral

    Allina® Medical Clinic

    Brand positioning and design system for a multi-specialty medical group

  • Consumer Advertisement

    Allina® Medical Clinic

    Consumer advertising campaign

  • Consumer Advertisement

    Allina® Medical Clinic

    Consumer advertising campaign

  • Consumer Advertisement

    Allina® Medical Clinic

    Consumer advertising campaign

  • Clinic Poster

    Allina® Medical Clinic

    Internal brand positioning posters for clinics

    • ]]>     http://goeastdesign.com/allina-medical-clinic/feed/ 0     Lands’ End http://goeastdesign.com/lands-end/ http://goeastdesign.com/lands-end/#comments Tue, 19 Aug 2008 15:16:34 +0000 Ian Davis http://blog.goeastdesign.com/?p=641
  • LAUNCH : Website

    Lands’ End

    Seasonal swimsuits website

  • LAUNCH : Holiday Email Alert 1

    Lands’ End

    Holiday media kit email

  • LAUNCH : Holiday Email Alert 2

    Lands’ End

    Holiday media kit email

    • ]]>     http://goeastdesign.com/lands-end/feed/ 0