Brand Redesign Poll
Vote: The best new brand mark of 2008.
Five companies updated their brand marks. Take our quick poll to weigh in on which you think is the most successful update.
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Vote: The best new brand mark of 2008.
Five companies updated their brand marks. Take our quick poll to weigh in on which you think is the most successful update.
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November 12th, 2008 at 11:03 am
I like the clarity of this one
November 12th, 2008 at 11:45 am
good to go
November 12th, 2008 at 11:48 am
Both Best Buy and Discovery did a nice job simplifying their logos. Clean and professional. By keeping token elements from the old logos, they don’t have to start over with their brand. However, I’m not sure if they are only to be shown in reverse. If so, that could cause production challenges.
November 12th, 2008 at 2:14 pm
I really like the new Discovery logo. Very clean and sophisticated.
November 12th, 2008 at 2:25 pm
Walmart is the worst. What is that thing at the end? A star, flower, snowflake, just some random symbol?
November 12th, 2008 at 3:13 pm
I am biased…BEST BUY!
November 12th, 2008 at 8:44 pm
I like pork. Bacon, to be exact.
November 12th, 2008 at 10:45 pm
I like Michael’s the best. I never felt the previous logo was very creative but the one you did gives the feel of creativity more. I feel that if I walked into that store with that logo I would walk out with some adorable scrapbook ideas or the perfect card layout etc… My only wish would be for there to be another color in the logo. I love the tag line too! Nice work.
November 13th, 2008 at 9:53 am
Maybe that’s why Katie and I are partners, but we both picked Michaels as by far the best. For the others, the new logo doesn’t change any of my impressions about that store or it’s products - most are simply new colors. But the new Michaels creates a new feel about that store - it’s much more fun, artsy and creative than the old logo. And, I agree with Paula - I don’t like the asterisk thingy on the Walmart ad at all. It looks superfluous.
November 13th, 2008 at 10:21 am
Memorex is the most creative, Integrating the icon with the name. Many companies stay migrate away from that, as you can see above. I think it works together well.
November 13th, 2008 at 3:29 pm
I agree that most new versions don’t work. Minimizing the Discovery Channel globe logo - I think that is a mistake. Memorex and Micheal’s win for me mostly because the old versions were so dated looking.
November 13th, 2008 at 3:53 pm
Memorex does the best job of bringing their logo up to date and making it more relevant to consumers. I also think the mark evokes consumer electronics more instead of old media, which open up possibilities for them.
November 20th, 2008 at 1:45 pm
I picked Michaels because it showed the biggest change to the consumer’s perception of the store. This logo appeals to your fun, crafty, whimsical, artsy side which has a lot to do with the new tagline. Memorex and Best Buy came in at a very close second because of their nice updated look, but they do not change your perception of the product.
November 20th, 2008 at 2:12 pm
I went with Discovery Channel Simple because I felt it
embodied the spirit of the old logo (Earth element) with a somewhat fresher, Less late 80’s / earlier nineties “Bar and Type” look.
But even keep the earth image. Why not work off the C and O as two eclipsing celestial bodies. I think it needs a little mo’ something.
Memorex was a close second, very modern, cyber-istic.
Wal-Mart… well it just sucks. What is up with the Astrex?
Is there a footnote or sub text coming?
Best Buy… wow… SUCKS!
Is that a Yellow Priana without fins about to attack? Ahhhh…
Michaels… Cute… real cute. Can I get a Latte’ there too?
Too organic. Looks like a logo for a Cafe’ or food joint not a place to buy art supplies, candles, and all that scrap-booking crap EVERYONE needs.
November 24th, 2008 at 9:44 pm
In my opinion, which is the most successful might depend on the type of business the company is in. The new Michaels mark has a good personality and is a huge improvement from their previous, very dated identity. If only a color could have been incorporated. Since I’m not a fan of crafty stuff, it’s not my favorite. Memorex is considerably better than the last (which was really bad actually), but nothing impressive. The updated Best Buy logo is better and more contemporary, but isn’t striking — not that everything must be clever, intricate and/or unique to be a good solution. The Discovery Channel is probably the one that succeeded on most accounts. Voting was much harder than I suspected.
November 24th, 2008 at 9:50 pm
Oh, although the Walmart update is much better and more approachable, I still believe it is weak. I think the asterisk is there to remind us that it is a big, bad company (that I refuse to shop at; I honestly avert my line of sight when passing by the stores). Not that it is easy to forget.