I couldn’t agree more with Karen Sams recent blog about online pressrooms. She essentially said that putting critical, time sensitive information online so that journalists, who depend on the information, can access it easily is crucial. A business doesn’t lose anything by creating a press room –it still controls the strategy and messaging of its news and information — but it gains a lot. The positives of online media sites are: repetitive visits from journalists and editors — which ensures how your message is delivered, since you are providing the content — from the perspective of online vs. print and mail, a cost savings.

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Everyone has an opinion and everyone has their own experience of the ever-swirling, ever-changing, available-at-a-moment’s-notice technologies. I find that current trends in mobile media are fed by actual pros, benefits that I am able to make work with my lifestyle.

I am all about keeping my personal and professional life as organized as possible. Is this doable? Can I actually stay “with the program” and keep my wits about me? In the end, the buck stops here, with me.

Isn’t that the most important point here, me?

I work full time and am a mother of two growing boys. Business deadlines, sports practices, classes, birthday reminders and bills all need to be dealt with … before they come due. Therefore, my most prized possession is my mobile handheld unit. 

The handheld is an all-knowing one-stop-shop where I can monitor all of the developments, schedules and activities in my life. It is a necessity. Franklin Covey watch out! If planning-on-the-go is the wave of the future, you may be going out of business!

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