Do CSR Programs Impact Consumer Behavior?
Corporate Social Responsibility (CSR) is a corporation’s commitment to behave ethically and contribute to the society at large. It extends beyond the statutory obligations and sees organizations voluntarily taking steps to improve the quality of life for employees, their families and society.
Today, it’s not unusual for a company to have one or multiple CSR programs and initiatives. So, the question is not whether or not a company should have one, but rather what do their customers expect from these programs and are their CSR initiatives really credible?



