Companies everywhere are thinking of ways to be more green. Less packaging. Less waste. More recycled materials. Some have been successful while others have struggled (think SunChips®). Last fall, Scott Naturals introduced tube-free toilet paper. Even though the tubes are recyclable, Scott’s research shows 85 percent of consumers throw the tube away. That’s 17 billion tubes tossed each year. That’s enough to stretch to the moon and back 2.4 times! That’s enough to fill the Empire State Building twice! OK, you get the idea. Now the question is, is it a good product? The toilet paper may not hold its round shape as well, but once it’s on the roll, it stays in place and works like any other toilet paper. I have to wonder … how long before paper towels go tube free?

(Thanks, Sweeties Freebies, for the images)

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I love the new Pantene packaging. I love the colors, textures and patterns. And I love the sheen the colors create. Pantene has also transformed their product line. They now have a “customized solution for your hair structure,” which means there’s a product for medium-thick, curly, fine and colored hair. But what if I have thick, curly hair? Well, that’s another issue. But based solely on design, I think they’ve created a beautiful package. And on a shelf that is riddled with color, the primarily white bottle jumps off the shelf.

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Ever wonder what your home state would look like if it was made out of food? Me neither. But illustrator John Holcomb obviously did and created prints for each state. All are for sale in a variety of sizes. These fun, colorful illustrations use everything from frothy beer (Minnesota) to cheese (nope, not Wisconsin). I’m a fan. Because anyone who can make the state of Iowa out of a pack a Twinkies is impressive to me.

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Duane Reade is a chain of drug and convenience stores in and around New York City. Although I had never heard of this store, I am intrigued by their new private-label packaging. Exploring their new positioning, “New York Living Made Easy,” CBX created a clean, simple design that features different, well-known New York images. The primarily black-and-white packaging feels generic, however the big barcode, clean type and splash of color makes it more unique. Based on this packaging, I’d buy their products.

Thanks to the The Dieline for the images.

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Fashion and bandages usually don’t go hand-in-hand. They do now. American fashion designer Cynthia Rowley has created 14 bandages for BAND-AID®. I’d wear some of them. Gold chains? No. Pretty jewels? Yes!

Even though some of the bandages are cute, the metal tin they come in is not. I usually like simple packaging, but this seems too simple. Maybe it’s because the bandages have so much detail. Or maybe it has to do with the color combination. The black with the red logos is too harsh and not soft enough for the pretty bandages it houses.

But since the bandages are fun and some of the proceeds go to charity, go ahead and dress up your cuts. Buy them online for a limited time at CynthiaRowley.com.

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PepsiCo has redesigned the Sierra Mist packaging several times in the past 10 years. The design has evolved from hideous to ugly to okay. Gone is the packaging with the weird, blurry type and tree limbs. The new design is not great but it’s a huge improvement over the last two designs. There’s energy to it and it feels like it belongs with the Pepsi family. I like the lemon/lime graphic peeking through and the bold colors of the Lemon Lime Sierra Mist. However, I’m not crazy about the typeface or the puzzle-piece background. And the Diet packaging has too many elements – too many words and too many colors in the background. Overall, it’s better but I think there’s still room for improvement.

Thanks idsgn for the images.

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What would an ad for Facebook look like if it was created in the 1950s? Moma, a Sao Paulo ad agency, took a stab at creating four fake vintage ads called, “The Everything Ages Fast” ad campaign. Love them and I want to see more! Maybe iPhone and Netflix?

Thanks Unplggd for the images.

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A clear way to differentiate products on a shelf is to color-code the packaging. I love color-coding! What better way to see that there is something different among a line of products?

Below are four examples of how Go East has helped its clients color-code.

A great way to differentiate among food products is to use the product itself to color-code. Campbell’s® V8® Soup does a nice job of keeping green as their brand color but using the color of the vegetables to distinguish the varieties on shelf.

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