Is it weird that I have a special relationship with my iPhone? I already use it for everything, but I sometimes wonder – what other cool, new things could I be doing with it? How do other people use their hand-helds?  As a self-proclaimed nerd, I’m proud to say these questions led me to some some great statistics:

Nielsen Table

So, how does this fit into the way we market? We’re all working hard to figure out how to expand our marketing reach into mobile and take advantage of its constancy.

According to a Nielsen mobile study, data subscribers are willing to accept advertising in exchange for lower costs or better content. In that same vein, 32 percent said they’re open to mobile advertising if it lowers their overall bill, while 13 percent will welcome it if it boosts the quality of their mobile media offerings. 

So does this mean that I can get $1 off of my Big Mac Value Meal and also pay less for my monthly AT&T bill? I’m up for that.