Each year Go East sends out a new and wholly unique holiday card. Our designers and writers team up to create something that communicates our brand and, we hope, surprises and delights our partners. Take our quick poll to weigh in on which is the most successful.

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Vote: The best new brand mark of 2008.

Five companies updated their brand marks. Take our quick poll to weigh in on which you think is the most successful update.

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St. Paul Minnesota (September 9, 2008)⎯Go East announces the addition of Susan Pagani to its creative department. In her role as Writer, Susan will write content that engages diverse audiences and develop communication solutions for our clients.

Susan has 14 years experience in marketing, advertising and journalism related editing and writing. Most recently, she was food editor and staff writer at the San Antonio Current, an alt-weekly in Texas, and wrote about everything from familial fig trees and DIY fortune cookies to the Texas legislature and public housing. In previous incarnations, she worked on copy that extolled cowboy art, chronicled the workaday life of library scientists, and evangelized everything from Minute Maid juice to digital storage devices and Fannie Mae. Susan holds a BA in Creative Writing from the University of California – Santa Cruz. 

Go East is a design and interactive media firm that turns business ideas into successful marketplace results. Its clients include GE, Target, Smead, United Hospital, Travelers and 3M brands including Post-it®, Thinsulate™ and Scotch-Brite®. For more information about Go East, visit them online at www.goeastdesign.com.

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• Packaging Redesign

  Smead®

  Evolutionary packaging refinement of existing design system

• New Product Packaging

  Smead®

  Packaging for the introduction of new product innovation

• Packaging

  Smead®

  Back-to-school product naming and packaging

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• LAUNCH : Model-less Campaign

  Target™

  Model-less Fashion Show widget promoting a fall fashion launch in Grand Central Station, NYC.

• Training Module

  Target™

  Intranet training module promoting Target’s mentorship program

• Training Module

  Target™

  Intranet training module promoting Target’s mentorship program

• Training Module

  Target™

  Intranet training module promoting Target’s mentorship program

• Training Module

  Target™

  Intranet training module promoting Target’s mentorship program

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• LAUNCH : Website

  Bixby Energy

  Brand identity, website and communications materials for an alternative energy company

• Identity

  Bixby Energy

  Brand identity, website and communications materials for an alternative energy company

• Stationery

  Bixby Energy

  Brand identity, website and communications materials for an alternative energy company

• Sales Materials

  Bixby Energy

  Brand identity, website and communications materials for an alternative energy company

• Direct Mail

  Bixby Energy

  Brand identity, website and communications materials for an alternative energy company

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• Identity

  LifeMix
  Digital Greeting Cards

  Naming and brand identity

• Card Design

  LifeMix
  Digital Greeting Cards

  Designs for a series of matching blank CDs and greeting cards for the giftables market

• Card Design

  LifeMix
  Digital Greeting Cards

  Designs for a series of matching blank CDs and greeting cards for the giftables market

• Packaging

  LifeMix
  Digital Greeting Cards

  Designs for a series of matching blank CDs and greeting cards for the giftables market

• Product Catalog

  LifeMix
  Digital Greeting Cards

  Buyers catalog of seasonal card designs

• Sales Materials

  LifeMix
  Digital Greeting Cards

  Sales materials and samples

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• Packaging

  Imation™

  Consumer Packaging Redesign

• Packaging

  Imation™

  Consumer Packaging Redesign

• Packaging

  Imation™

  Consumer Packaging Redesign

• Packaging

  Imation™

  Consumer Packaging Redesign

• Packaging

  Imation™

  Channel specific packaging to launch in Target

• Packaging

  Imation™

  Channel specific packaging to launch in Target

• Packaging

  Imation™

  Channel specific packaging to launch in Target

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