Archive for December, 2009

Internal Brand Building

Go East showcases work that helped clients creatively build their brands from the inside out.

Typography Typologies

In a recent Design Response, Go East staff chose typefaces and words that best express their personalities, creating one-of-a-kind typography specimen sheets.

Go East Holiday Cards

Each year, Go East’s designers and writers team up to create a holiday card that not only communicates our seasonal cheer and goodwill, but also our brand.

The power is in the product

Go East uses stand-alone product shots to convey the features, benefits and emotional power of well-known brands.

The Anatomy of a Brand Guidelines Document

A visual treatment of its necessary elements, Go East style.

Who Pushes the Envelope?

Go East innovates recycling by creating art from leftover make-readies. See how at Go East, even “trash” can become extraordinary.

United Family Medicine

Go East helped United Family Medicine leverage a move to new facilities with a complete rebrand, from logo to website, collateral and everything in between.

Brand Revitalization

See how Go East helped bring youth and energy to an old brand, while leveraging its strong heritage

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