Our responses to typography are just as subjective as our responses to color or music. While one person finds a particular typeface beautiful, another may wonder, “You think that’s beautiful? Why?” Some typefaces seem to live on forever and always have a place in design (think Helvetica) and others should have been abandoned years ago (pick your favorite over-used typeface).

My top-10 list — and the fonts are arranged alphabetically, not in order of preference — is based solely on how I feel at this moment. Ask me tomorrow and I may say, “Ugh; what was I thinking?”

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Typography is good for more than just making words. Type can become art. Shadows shift and dimension emerges by changing typefaces, their colors and their sizes. Using lighter and smaller text can create softness. Here are two examples of “type as art” that I find inspiring and that make me want to create art from type.

Images courtesy of pixelelement.com.

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It’s not quite the end of the year, but there is not a better time to review this year’s marketing budget. First of all, the last few weeks of the year are very hectic and will fly by — so reviewing this year’s budget now allows you the opportunity to spend more time on it. But the better reason to do it now is so you’ll have time to adjust spending and saving: If you see how much money you have left now, you’ll have time to spend it thoughtfully on efforts that will pay off. (more…)

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Fourth quarter is here. Are you ready for it? Are you ready to be proactive in your 2010 sales and marketing plans, to pick up from where 2009 might have left you: in the lurch or in a downward spiral? Maybe you were one of the lucky few whose companies will end the year in successful up-ticks in sales. Even you need to look forward with care. We all want next year to be profitable, and to make that happen we need to start now.

Do you know where your brand will be and where it needs to be to justify your marketing budget forecasts for next year? How will you get the greatest bang for your buck in 2010? (more…)

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If that’s the question, then it seems the response in this economy should be, “I’d do almost anything. … Tell me more!”

I’d be happy to. (more…)

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For those familiar with Go East, you may know of (or even anticipate) our annual holiday card. The card is light-hearted, celebratory and downright fun, but that doesn’t diminish the importance that it has for our brand.

I believe the holiday card has been the single most important marketing touchpoint to our existing clients. It is our way of saying “thank you” for the business, while at the same time showcasing our personality. (more…)

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Each year Go East sends out a new and wholly unique holiday card. Our designers and writers team up to create something that communicates our brand and, we hope, surprises and delights our partners. Take our quick poll to weigh in on which is the most successful.

(more…)

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What if the Easter Bunny were on Twitter? This might be his tweet feed:

TwitterBunny It’s closing in on midnight. A stop at Walgreens for those prefab, shrink-wrapped beauties, a delivery at Go East and I’m done!
11:47 PM April 11 from TwitterFon

TwitterBunnyThe Easter Bunny is not an ATM. Discuss.
11:35 PM April 11 from TwitterFon 

TwitterBunnyTraditionalists :heart: plastic eggs – it’s ironic/chic, right?
10:29 PM April 11 from TwitterFon 

TwitterBunnyIs it me or is the toy-to-candy ratio CRAZY?! I can’t even lift a flat screen, let alone find a basket it fits in.
9:44 PM April 11 from TwitterFon

TwitterBunnyTwitter went down today … I got a lot done. Sadly, I still don’t know what Ashton Kutcher had for lunch.
5:36 PM April 11 from the web

TwitterBunnyAgave candy is so hard 2 find. Harshing my mellow. Buy more Peeps!
7:11 PM April 10 from the web 

TwitterBunnyI’m tired. Where R my @!#-ing elves?!
7:10 PM April 10 from the web 

TwitterBunnyCashed in my clunker – Woot! w/that & product placement $ (buy Peeps!) I’ll get a sweet ride!
10:02 AM April 10 from TwitterFon

TwitterBunnyBrown eggs don’t take dye?! @#$!!
4:24 PM April 9 from the web 

TwitterBunny38 splinters and counting.
3:00 PM April 9 from the web 

TwitterBunnyBeen reading Michael Pollan — going all out this year. Cage-free eggs, organic agave candy & handmade baskets!
10:21 PM April 8 from the web

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