Archive for September, 2008

Project 10 to the 100th Power: Helping People

Google’s Project 10 to 100 is an open call for ideas that will change the world by helping as many people as possible.  On the site, you can submit an idea and vote on other people’s ideas. Final idea selections will be made by an advisory board, and Google has committed to funding the winners. The deadline is October 20, 2008.

Catalogs that make delightful reading

The only kind of shopping I truly enjoy is grocery shopping, and even that can get to be a bit of a slog on the weekend, when the whole world is out thumping melons and squeezing the Charmin. For all other forms of shopping (with the possible exception, now that I think about it, of hardware), give me a cup of coffee and a catalog – no, not the Internet, but an actual paper catalog.

 When it comes to buying stuff, I’m as happy as the average toddler to look at pictures, but oh, what a joy it is to slouch down on the couch with a catalog that ventures beyond materials and technical specs in its product descriptions. 

I love a catalog with a sense of humor, a story or simply a whimsical approach to its subject. And why should it not always be that way? Sure, the product descriptions inhabit a modicum of space, but what does size matter: no copy was ever so avidly read as the predictive aphorism we find on the 2″ x 1/4″ slip of paper tucked in our Chinese fortune cookie.

(more…)

Rodney Gräbner

  • Senior DesignerRodney Gräbner

    Rodney Gräbner

    Senior Designer

    As a senior designer at Go East, Rodney meets complex brand challenges with exceptional design solutions. He is responsible for consistent articulation of client brands across multiple projects. As a minimalist, he believes less is more and that the true difference is in the details.

Terri Harmening

  • Senior Art DirectorTerri Harmening

    Terri Harmening

    Senior Art Director

    Terri leads strategy and creative for a wide variety of business-to-business brands at Go East. As the senior art director, she is responsible for creative strategy and solutions that engage consumers and build successful brands. She believes that a powerful existence starts with knowing who you are and then embracing it with boldness.

Susan Pagani

  • Senior WriterSusan Pagani

    Susan Pagani

    Senior Writer

    As the writer at Go East,
    Susan develops engaging communication solutions for clients and consumers in a variety of categories. “Clutter is the disease of all writing.” William K. Zinsser

Nicole Koudelka

  • Production ManagerNicole Koudelka

    Nicole Koudelka

    Production Manager

    Nicole ensures that all work at Go East meets the highest industry standards of production. She leads a team of production experts that guarantees the accurate execution of final artwork and files. Attention to detail is the name of the game; every pixel counts.

Mary Esch

  • Senior DesignerMary Esch

    Mary Esch

    Senior Designer

    As a senior designer at Go East, Mary meets complex brand challenges with exceptional design solutions. She is responsible for consistent articulation of the client brands across multiple projects. “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” Herman Cain

Kari Chapman

  • Art DirectorKari Chapman

    Kari Chapman

    Art Director

    As an art director at Go East, Kari develops outstanding creative solutions that engage clients and consumers across a variety of categories. She is responsible for consistent articulation of client brands across multiple projects. “Any activity becomes creative when the doer cares about doing it right or better.” John Updike